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AIRTEL Report Transcript
AIRTEL
Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises, a giant in Telecommunication business. In its 18 years of pursuit of greater customer satisfaction, Airtel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and the highest standard of customer care.
Bharti is the leading cellular service provider. It has over 82 million satisfied customers. (Dec 2008)
Cellular telephony was introduced in India during the early 1990s. At that time, there were only two major private players, Bharti (Airtel) and Essar and both these companies offered only post-paid services. Initially, the cellular services market registered limited growth.
Moreover, these services were mostly restricted to the metros. Other factors such as lack of awareness among people, lack of infrastructural facilities, low standard of living, and government regulations were also responsible for the slow growth of cellular phone services in India.
Although the cellular services market in India grew during the late 1990s (as the number of players increased and tariffs and handset prices came down significantly) the growth was rather marginal. This was because the cellular service providers offered only post-paid cellular services, which were still perceived to be very costly as compared to landline communications.
Following this realization, the major cellular service providers in India, launched pre-paid cellular services in the late 1990s. The main purpose of these services was to target customers from all sections of society (unlike post-paid services, which were targeted only at the premium segment).
Bharti Airtel Ltd is one of India’s leading private sector providers of telecommunications services based on an aggregate of 53.02 million customers as on October 30, 2007, consisting of 50.91mn GSM mobile and 2.11 million broadband and telephone customers. The businesses of Bharti Airtel is structured into three Strategic Business Units (SBU’s) - Mobile services, broadband & telephone services (B&T) and enterprise services. The mobile services group provides GSM mobile services in 23 telecom circles, while the B&T business group provides broadband & telephone services in 94 cities. The enterprise services group has two sub-units - carriers (long distance services) and services to corporate. All these services are provided under the Airtel brand.
Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises, a giant in Telecommunication business. In its 18 years of pursuit of greater customer satisfaction, Airtel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and the highest standard of customer care.
Bharti is the leading cellular service provider. It has over 82 million satisfied customers. (Dec 2008)
Cellular telephony was introduced in India during the early 1990s. At that time, there were only two major private players, Bharti (Airtel) and Essar and both these companies offered only post-paid services. Initially, the cellular services market registered limited growth.
Moreover, these services were mostly restricted to the metros. Other factors such as lack of awareness among people, lack of infrastructural facilities, low standard of living, and government regulations were also responsible for the slow growth of cellular phone services in India.
Although the cellular services market in India grew during the late 1990s (as the number of players increased and tariffs and handset prices came down significantly) the growth was rather marginal. This was because the cellular service providers offered only post-paid cellular services, which were still perceived to be very costly as compared to landline communications.
Following this realization, the major cellular service providers in India, launched pre-paid cellular services in the late 1990s. The main purpose of these services was to target customers from all sections of society (unlike post-paid services, which were targeted only at the premium segment).
Bharti Airtel Ltd is one of India’s leading private sector providers of telecommunications services based on an aggregate of 53.02 million customers as on October 30, 2007, consisting of 50.91mn GSM mobile and 2.11 million broadband and telephone customers. The businesses of Bharti Airtel is structured into three Strategic Business Units (SBU’s) - Mobile services, broadband & telephone services (B&T) and enterprise services. The mobile services group provides GSM mobile services in 23 telecom circles, while the B&T business group provides broadband & telephone services in 94 cities. The enterprise services group has two sub-units - carriers (long distance services) and services to corporate. All these services are provided under the Airtel brand.
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