CLICK HERE TO DOWNLOAD REPORT ON TATA MOTERS
Tata Motors Report Transcript
1 INTRODUCTION The purpose of this training was to have practical experience of working within the organization, in the field of marketing and to have exposure to the important management practices in field of marketing. While writing this report the language has been keep simple and the entire Discussion has been logical and has coherent outlines. The main motto of the Project work was “Buying behavior of heavy vehicle users and their perception and experience about Tata Motors” for Tata Motors. It includes market research of consumer preference criteria for heavy commercial vehicles and in detail consumer (Satisfaction) responses analysis, by surveying number of consumers. The project report is divided into two parts: 1) First part consists market research for finding consumer’s preferences towards the various heavy vehicle options and their level of satisfaction from Tata Motors. 2) Second part consist some assignments like gathering data (Fleet information) from various HCV owners, knowing their future possibilities to find out potential customers and convince them to preferred Cargo Motors ( Authorized dealer of Tata Motors). For that purpose attended
2 days training programme organized by MERCURI GOLDMANN (INDIA) Pvt. Ltd. for the marketing people of Tata Motors on How to make an effective sales call. 2 IMPORTANCE OF THE TOPIC The project report is all about market research to find out consumer’s preference criteria and to measure the satisfaction level of consumers of Tata Motors. Market research enables the company to focus on the consumer’s preferences and expectations of the product which they offer. Satisfaction level helps to know whether the consumers are satisfied with products and services provided by Tata Motors
3 Objectives of the Study Focus of the research is to “Developing the understanding of the consumer’s preferences towards the various heavy vehicle options” The study will also be helpful to know the consumer behavior towards the TATA Motors and nature of heavy vehicle industry.
4 Primary Objective: To find out the consumer preference criteria for heavy commercial vehicles and consumer’s perception & attitude towards Tata Motors. Secondary Objective: • To study the consumer’s buying behavior for buying or rejecting heavy vehicles. • To determining the factors that will help to achieve customer satisfaction. • To find out consumer’s expectations for authorized dealers and service stations. • Understand the marketing system of HCV in Rural Market. • To compare Tata Motors with its competitor. • Market Surveyed to find the demand of Tata Vehicles
Posts
0 comments