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1.Industrial Design In India
2.CONTENTS
What is design??
Importance of design.
The National Design Policy
Vision
Aim
Measures for enhancing design consciousness
What is design??
Importance of design.
The National Design Policy
Vision
Aim
Measures for enhancing design consciousness
3.WHAT IS DESIGN??
Design is a multi-disciplinary integrating, problem solving and opportunity creating discipline or activity that is critical for social and economic development since it helps create products, services. Design has the potential to create employment, business opportunities and to integrate holistically social development.
The role of design has become especially critical in the 21st century of innovation and knowledge based economy wherein the leadership in the marketplace is determined by a complex set of attributes that need to be synthesized into great products and services.
Design is a multi-disciplinary integrating, problem solving and opportunity creating discipline or activity that is critical for social and economic development since it helps create products, services. Design has the potential to create employment, business opportunities and to integrate holistically social development.
The role of design has become especially critical in the 21st century of innovation and knowledge based economy wherein the leadership in the marketplace is determined by a complex set of attributes that need to be synthesized into great products and services.
4.IMPORTANCE OF DESIGN
Realizing the increasing importance of design in economic, industrial and societal development and in improving quality of products and services, the Government of India had initiated a consultative process with industry, designers and other stakeholders to develop the broad contours of a National Design Policy. The vision behind initiating a ‘National Design Policy’ is to have a “design enabled Indian industry” which could impact both the national economy and the quality of life in a positive manner.
Realizing the increasing importance of design in economic, industrial and societal development and in improving quality of products and services, the Government of India had initiated a consultative process with industry, designers and other stakeholders to develop the broad contours of a National Design Policy. The vision behind initiating a ‘National Design Policy’ is to have a “design enabled Indian industry” which could impact both the national economy and the quality of life in a positive manner.
5.THE NATIONAL DESIGN POLICY
The Union Cabinet approved on 8th of February 2007, the 'National Design Policy'.
The Union Cabinet approved on 8th of February 2007, the 'National Design Policy'.
6.VISION
Preparation of a platform for creative design development, design promotion and partnerships across many sectors, states, and regions for integrating design with traditional and technological resources;
Presentation of Indian designs and innovations on the international arena through strategic integration and cooperation with international design organizations;
Global positioning and branding of Indian designs and making 'designed in India' a by-word for quality and utility in conjunction with 'Made in India' and 'Served from India';
7.AIM
Promotion of Indian design through a well defined and managed regulatory, promotional and institutional framework;
Raising Indian design education to global standards of excellence;
Creation of original Indian designs in products and services drawing upon India’s rich craft traditions and cultural heritage;
Making India a major hub for exports and outsourcing of designs and creative process for achieving a design-enabled innovation economy;
8.MEASURES FOR ENHANCING DESIGN CONSCIOUSNESS
With a view to enhance Design consciousness in the country, it is imperative that the education system in centers of Design learning should be geared up to bring out best designers and design professionals, design entrepreneurs and job creators.
There should be a constant thrust on innovation and there should be close Institute-Industry nexus.
Apart from this, there has to be enough motivation or incentive for design development as well as use of designs in industrial products.
Preparation of a platform for creative design development, design promotion and partnerships across many sectors, states, and regions for integrating design with traditional and technological resources;
Presentation of Indian designs and innovations on the international arena through strategic integration and cooperation with international design organizations;
Global positioning and branding of Indian designs and making 'designed in India' a by-word for quality and utility in conjunction with 'Made in India' and 'Served from India';
7.AIM
Promotion of Indian design through a well defined and managed regulatory, promotional and institutional framework;
Raising Indian design education to global standards of excellence;
Creation of original Indian designs in products and services drawing upon India’s rich craft traditions and cultural heritage;
Making India a major hub for exports and outsourcing of designs and creative process for achieving a design-enabled innovation economy;
8.MEASURES FOR ENHANCING DESIGN CONSCIOUSNESS
With a view to enhance Design consciousness in the country, it is imperative that the education system in centers of Design learning should be geared up to bring out best designers and design professionals, design entrepreneurs and job creators.
There should be a constant thrust on innovation and there should be close Institute-Industry nexus.
Apart from this, there has to be enough motivation or incentive for design development as well as use of designs in industrial products.
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